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Larô Therapy
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How We Made Larô Therapy The Leading Name In Therapy Practices For BIPOC & Neurodivergent Individuals
Larô Therapy’s Overview ft. RUN Marketing
Larô Therapy is a therapy practice that delivers inclusive mental health counselling with a unique approach rooted in the business’s name, “Larô,” which means “Play.” Larô therapy is focused on supporting Filipino-Canadian individuals and BIPOC communities to ensure everyone feels a safe, welcoming space around them. Their services are specialized in areas like autism, trauma, and cultural transitions. Larô Therapy partnered with RUN Marketing to create an engaging online presence that could reach those seeking culturally resonant therapy and make them feel at home by heart. Through targeted SEO, content, and website design, RUN Marketing brought Larô Therapy’s playful, inclusive message to life online.
THE BIG CHALLENGE
Larô Therapy has been previously visible on the Internet but it did not express the therapy and its focus on cultural inclusivity and compassion, which are the practice’s core values. Larô Therapy struggled to attract clients searching for culturally aware therapy in Canada, especially those looking for Filipino-Canadian and BIPOC mental health support. With low visibility and minimal digital engagement, Larô Therapy partnered with RUN Marketing to strengthen its online presence and connect more effectively with clients.
How We Tackled Those Challenges
RUN Marketing began with a sitemap design, highlighting the therapy’s distinct services, including autism support, BIPOC therapist supervision, and children’s counseling, etc. Each page was carefully optimized with relevant keywords like “Filipino-Canadian therapy,” helping the website rank higher and better reach its target audience.
RUN Marketing selected colors and layouts that resonated with the therapeutic “play” philosophy of Larô. Using gentle, calming tones and intuitive layouts, the website now conveys warmth and accessibility.
To maximize Larô Therapy’s search visibility, we implemented on-page SEO for relevant content and developed off-page SEO through guest posts and backlinks. By strategically placing keywords and building reputable links, RUN Marketing helped Larô Therapy rank for high-intent terms like “BIPOC mental health support” and “therapy for Filipino Canadians.”
RUN Marketing produced targeted blog content that resonated with Larô Therapy’s audience, covering topics on culturally informed therapy, autism and other disorders and community-focused mental health. We also enhanced local SEO strategies, further strengthening their digital presence and making it easier for clients to discover Larô Therapy when searching locally.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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