.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.png)
Everly Beauty
.webp)
From Quiet Calendars to 180+ Leads — Here’s How Everly Beauty Transformed Their Bookings with Meta Ads
Everly Beauty Overview ft. RUN Marketing
Everly Beauty is a self-care and aesthetics brand offering result-driven skincare solutions. RUN MARKETING launched a full-funnel social media campaign to boost brand visibility, engage audiences, and generate qualified leads—delivering stunning results across the board.
Initial Challenges We Encountered
The beauty industry demands more than just impressions — it needs conversions. Everly Beauty faced a highly saturated market, where consumers are bombarded with offers from local competitors and franchises. The challenge wasn’t just standing out but getting users to take that final step: book an appointment.
Additionally, with varying lead quality across campaigns, our goal was to optimize budget allocation while keeping cost-per-result within sustainable margins.
How We Tackled Those Challenges
We started with a broad test strategy — launching multiple ad sets across different audience segments and messaging styles. This allowed us to:
- Identify high-intent audiences early.
- Gather initial benchmark data for CPL (Cost Per Lead).
- Track which creatives resonated best with specific demographics.
We prioritized visual-rich creatives that showcased before-and-after results, customer testimonials, and limited-time promos — all leading to a quick lead submission via Facebook lead forms.
As performance data rolled in, we:
- Reallocated spend towards ad sets with lower CPL and higher conversion intent.
- Paused underperforming campaigns to avoid budget burn.
- Used A/B testing to refine ad copy, call-to-actions, and creatives.
With a steady lead flow established, we focused on converting leads into actual bookings by:
- Aligning lead follow-up systems with Everly’s front desk to ensure quick turnaround time.
- Using promotional hooks in ads to drive urgency and increase show-up rates (e.g., “Exclusive Spring Laser Treatment Offer”).
- Implementing reminders and soft retargeting through organic efforts to keep leads warm.
.webp)
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
More Case Studies from RUN Marketing
Gain insight into how RUN MARKETING uses innovative strategies to achieve results. View our most recent case studies to see tangible outcomes and enlightening changes.
