Evear Hearing

How RUN MARKETING Helped Evear Hearing Drive 521 Leads with Strategic Media Buying

Evear Hearing Overview ft. RUN Marketing

Evear Hearing is a specialized hearing care clinic committed to improving quality of life through advanced hearing aid technologies and personalized care. We launched a Facebook lead generation campaign to drive high-quality consultations for services like wax removal, device trials, and hearing assessments—targeting a niche, high-intent audience with tailored messaging and strategic targeting.

388+

Engagements on a Single Campaign

72,000

Reach with 179,000+ Views

$36.5

Average Cost Per Lead

THE BIG CHALLENGE

Hearing-related services often face trust and stigma barriers, especially when advertising online. Most users are unaware they need support or are hesitant to take the first step. Additionally, Evear’s campaign had to target a specific demographic—older adults or caretakers—who aren’t always the most active digital users.

Since Evear Hearing was a relatively new brand in the digital marketing space, the initial hurdle was building online credibility and reaching the right audience without inflating costs.

How We Tackled Those Challenges

Phase 1: Laying the Foundation with Multi-Pronged Campaigns

We started by launching three key types of campaigns:

Engagement Campaigns to build trust and familiarize users with Evear’s offerings.
Lead Generation Campaigns focused on trial offers and consultations.
Landing Pages optimized for conversions with clear CTAs, fast load times, and minimal friction.

We used granular targeting to focus on demographics most likely to engage—age 50+, caregivers, and individuals within proximity to Evear’s service area. The early campaigns focused on brand recall and awareness, which laid the groundwork for lead capture.

Phase 2: Scaling with Data & Refinement

Once we validated interest and saw traction (such as 41 leads at $30.26 CPL and 35 leads at $41.53), we dialled up media spend on the top-performing ads while pausing underperformers.

By creating new hooks and creatives—like "Struggling to Hear Your Loved Ones?" and "Free Trial Hearing Aid Test"—we doubled down on emotional and solution-oriented messaging.

We also tested ad placements across Facebook feed, Messenger, and Instagram stories, which helped reduce our average CPL significantly. A standout campaign achieved:

388 Likes at just $0.82 each
22,154 Reach and 44,223 Views

Frequency of under 2 – proving high engagement without audience fatigue.

Phase 3: Boosting Consultation Bookings & Qualified Traffic

With consistent leads flowing in, we optimized the landing pages for bookings. We added:

Call-now buttons for those less tech-savvy.
Scarcity messaging like “Limited Spots for Free Trial” to drive urgency.
Testimonials from real customers to build credibility.

We also utilized remarketing ads for users who clicked but didn’t convert, further improving our conversion rate from leads to booked consultations.

WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS

2.51

Average Frequency

$30

Most Efficient Leads

$36.5

Average CPL

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