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Diamond Dental
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How We Achieved 300+ Client Inquiries In A Period Of 3 Months For Diamond Dental
Diamond Dental’s Overview ft. RUN Marketing
Diamond Dental, based in New Westminister, Canada, specializes in restorative and preventive dental care, dental implants, and advanced Invisalign treatments. They partnered with RUN Marketing to give their online presence a fresh new life, increase their appointments and get more potential patients to inquire about the business. The answer was simple for the experts in RUN Marketing, we laid out a strategic plan, which included optimizing Meta and Google ads and building an effective online booking system.
THE BIG CHALLENGE
The main challenge faced by Diamond Dental was its limited patient reach in New Westminister; despite putting in all the efforts and offering newly introduced and high-demand dental services, they were not getting the response that was deserved. The name was low in the market and people with dental needs barely knew the name of Diamond Dental.
How We Tackled Those Challenges
The first plan was to capture a pain point. What could we sell the most? The answer was Invisalign, these are convenient and easy for people who want better teeth. We designed our promotional strategy around Invisalign, focused on related demographics, optimized the strategies and selected the best tools to compliment the work.
The next focus point was creating ads that could not be ignored! Our creative team successfully produced eye-catching designs and compelling ad copies for both meta and Google ads. We highlighted the different benefits of Invisalign in these ads, showcased before and after comparisons, and also added words from the dentist to build credibility.
After the ad phase, we worked on the second requirement: patient inquiries. To ensure that we were getting rough inquiries and a good conversion ratio for leads, RUN Marketing integrated a GoHighLevel (GHL) form with multiple automated follow-ups and reminders. GHL helped Diamond Dental with a smoother patient inflow; it eventually increased confirmed appointments and reduced no-shows.
RUN Marketing launched dedicated ad campaigns for Diamond Dental’s Invisalign services as well as complementary offerings like smile makeovers and teeth whitening. Each campaign showed specific ad placements and targeted keywords, driving quality leads enhancing visibility across several platforms and optimizing ad results.
WE’VE GENERATED RESULTS THAT RUN BEYOND EXPECTATIONS
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