How to Set Up Local Service Ads in Canada

The companies that advertise with Google Local Services Ads in Canada may be receiving 70 percent more qualified leads compared to those using more traditional forms of advertising or standard Google ads. 

In the case of service-based companies, whether a plumbing firm in Toronto, a Vancouver locksmith or a Calgary-based cleaning service, LSAs can provide a potent local angle to acquire high-intent, local clients with minimal effort. 

Placed at the top of Google searches due to verified reviews and access to contact possibilities, LSAs are designed to bring immediate trust and impressively increase visibility in local markets, and hence become a powerful addition to classic Google Ads nowadays.

What Are Local Service Ads?

Local Service Ads (LSAs) enable people nearby to quickly find and trust your company by showing your ad at the top of Google with verified reviews and a direct contact option. 

You simply pay only for real leads, so LSAs are a smart, cost-effective option compared to other advertising cost-based options for locally based service businesses across Canada.

Step-by-Step: How to Set Up Local Service Ads in Canada

Here you have an easy-performing path to prepare and use Google Local Services Ads Canada, and vice versa.

1. Check Your Eligibility

Not every business will be eligible. The Local Service Ads in Canada can only be found in particular industries, such as:

• Plumbers
• Electricians
• HVAC Services
• Locksmiths
• House cleaners
• Roofers
• Pest control
• And more...

2. Create or Use Your Google Account

To make a start, you need a Google account. Though there is nothing wrong with Google Ads when you already have an account, Local Service Ads (LSAs) have a different platform to work on

• The official page is Google Local Services Ads Canada.
• Log in or register for an account that is connected to your business e-mail.

3. Enter Your Business Information

Fill out the basics:

• Business name
• Service area (city, postal code)
• Phone number
• Hours of operation
• Business license and insurance details

Tip: It should be precise; Google will use this information in vindicating your business.

4. Choose Your Services

In Google, you can select a certain service that you provide in your category. As an illustration, a locksmith may choose:

• Emergency lockout
• Key duplication
• Smart lock installation

This ensures that your local advertisements appear to those who are specifically searching for what you are offering.

5. Set Your Budget

With Local Service Ads Canada, you only pay per lead and not per click, unlike traditional ads.

• You will have a budget each week depending on the number of leads that you require.
• Google demonstrates to you the approximate number of leads you would receive.
• It is always possible to change your budget.

Tip: Begin with a small budget, and as soon as you begin getting results, you can add to it.

6. Complete Background Checks (Yes, It’s Required)

Google will run a background check on you because the company wants consumers to trust your business. This includes:

• History of the owner of the business
• Commercial and trade verification of licenses and insurance
• Perhaps a background check of the staff (in specific industries)

After approval, you will receive the Google Guaranteed badge, which enhances credibility and click-through rates.

7. Collect and Showcase Reviews

Positive reviews lead to increased trust, driving more leads and conversions for your business.

• Ask these happy customers to make a review.
• Be responsive in dealing with reviews in a professional manner.
• Reviews appear in your ad on Google.

Remember: Reviews create trust faster than a sales pitch any day.

8. Go Live and Track Results

Once everything is approved, your ad goes live! Now it’s time to:

• View performance through your LSA dashboard
• Monitor conversion rate and call abandonment
• Pause or adjust services, schedule, and budget as needed

Tips to Succeed with Google Local Service Ads Canada

Now that your ad is live, here are some extra tips to stay ahead of your competitors:

To deliver more success in the area of Local Service Ads, it is necessary to answer the leads as fast as possible to increase your ranking. Make sure your business hours and contact information are current. 

Be dynamic by frequently attending to your dashboard. Offer customers an incentive to write reviews where they say good things about you.

Why Local Service Ads Are a Must-Have for Canadian Businesses

Here’s why local service ads in Canada are not just optional; they’re essential:

• Top visibility on Google
• Only pay for leads, not clicks
• Build trust with “Google Guaranteed” badge
• Get more local, ready-to-hire customers

Conclusion

It is one of the best decisions that a local business can make to set up Google Local Services Ads in Canada. It is very easy and affordable, and when used properly, extremely effective. In just a few days, you might have real, high-quality leads due to a minimal setup and smart cost management.

Ready to grow your leads? Let Run Marketing set up and manage your Local Service Ads for maximum results.

FAQs

What are the benefits of using Google Local Service Ads in Canada?

Google Local Service Ads Canada helps businesses gain up to 70% more high-quality leads by appearing at the top of search results with verified reviews and direct contact options.

How do Local Service Ads Differ from Regular Google Ads?

Unlike traditional Google Ads, Local Service Ads Canada only charge for real leads, not clicks, and are designed to connect local service providers with high-intent customers in their area.

Are Local Service Ads Effective for Service-Based Businesses in Canada?

Yes, Local Service Ads in Canada are highly effective for service-based businesses like plumbers, locksmiths, and cleaners by increasing visibility and attracting more local, ready-to-hire clients.